Your blog is a direct line of communication with your customers. Creating a blog and attaching it to your website is one of our first orders of business for any organic SEO marketing campaign and is essential to success on the internet today. If your competitors are posting on their blog regularly and you don't have one, you do not have a chance to attain that top search engine placement. Content is king when it comes to algorithmic calculations for page rank and a blog is the way to always add more quality content.
A blog can be also a place to showcase your knowledge and expertise in your industry. Your customers can only trust your products and services if they believe that you’re the industry experts who understand their needs and wants.